Diadora

The original Diadora logo is dated back to 1972 and it was known as the five-ball logo because made of five circles that pay homage to the Olympic Games: it permanently changed in 1973, when the symbol we know today was officially introduced featuring a larger and wider Diadora writing. During late '70s, this artisan shoemaker evolved into a well-structured company adding new production techniques while maintaining that handcrafted flavor: the turning point was getting in touch with sportswear, especially on the occasion of Montreal 1976 Olympics when Diadora signed a sponsorship deal with Ben Johnson paving the way for deals with Roberto Baggio, Bjon Borg and Marco Tardelli. In those years, sport became the social, massive phenomenon able to determine trends and tastes and Diadora jumped from performance to lifestyle by designing some iconic low sneakers

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